Current:Home > MarketsChipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved -CapitalTrack
Chipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved
View
Date:2025-04-19 05:51:52
Sweetgreen, it seems, has turned down the the heat brought on by Chipotle Mexican Grill, Inc.'s chicken burrito bowl lawsuit.
The salad chain told NPR it decided to rename its new chipotle chicken menu item, following its fellow fast casual restaurant's legal challenge over the previously named "Chipotle Chicken Burrito Bowl."
"In order to focus on the business and continue serving our guests without distraction, we have decided to rename our bowl to the Chicken + Chipotle Pepper Bowl as part of a tentative agreement to resolve the lawsuit," a spokeswoman for Sweetgreen said in a statement to NPR. "Our mission is to bring customers healthy, elevated and craveable menu items that make you feel good. We are looking forward to putting this lawsuit behind us as we continue to connect more people to real food."
In its complaint filed Tuesday, Chipotle had originally accused Sweetgreen of trademark infringement, trademark dilution and deceptive trade practice. The burrito chain claimed that Sweetgreen attempted to profit off Chipotle's near-identical, directly competitive and well-known product.
The salad chain launched its new menu item in late March as part of the company's expansion beyond green salads and warm grain bowls.
Among Chipotle's complaints were that Sweetgreen's menu item features similar ingredients to its own, and that Sweetgreen makes "prominent use "of the famous Chipotle trademark in various marketing channels, as well as a font "near identical to Chipotle's stylized logo." The lawsuit also claimed Sweetgreen's advertisements feature "a background that is nearly identical to Chipotle's trademarked" Adobo Red color — all with the goal of creating a false association with Chipotle.
Social media accounts associated with Sweetgreen appeared to acknowledge customers' close association between the two companies. In response to a comment on Instagram saying "Chipotle who?!" to Sweetgreen's announcement of the new menu item, the restaurant said, "you said it, not us," and included an emoji meant to indicate "zipped lips," the lawsuit alleges.
veryGood! (8424)
Related
- Don't let hackers fool you with a 'scam
- Elon Musk says he will resign as Twitter CEO once he finds a replacement
- Ohio Governor Signs Coal and Nuclear Bailout at Expense of Renewable Energy
- Why the proposed TikTok ban is more about politics than privacy, according to experts
- Federal court filings allege official committed perjury in lawsuit tied to Louisiana grain terminal
- Investigation: Many U.S. hospitals sue patients for debts or threaten their credit
- These 7 charts show how life got pricier (and, yes, cheaper!) in 2022
- Two Louisiana Activists Charged with Terrorizing a Lobbyist for the Oil and Gas Industry
- Scoot flight from Singapore to Wuhan turns back after 'technical issue' detected
- In New York’s 16th Congressional District, a Progressive Challenge to the Democratic Establishment Splits Climate Groups
Ranking
- Newly elected West Virginia lawmaker arrested and accused of making terroristic threats
- Florida man's double life is exposed in the hospital when his wife meets his fiancée
- Six ways media took a big step backward in 2022
- With Climate Change Intensifying, Can At-Risk Minority Communities Rely on the Police to Keep Them Safe?
- Why we love Bear Pond Books, a ski town bookstore with a French bulldog 'Staff Pup'
- A Southern Governor’s Climate and Clean Energy Plan Aims for Zero Emissions
- 2022 marked the end of cheap mortgages and now the housing market has turned icy cold
- Harris and Ocasio-Cortez Team up on a Climate ‘Equity’ Bill, Leaving Activists Hoping for Unity
Recommendation
Senate begins final push to expand Social Security benefits for millions of people
In the West, Signs in the Snow Warn That a 20-Year Drought Will Persist and Intensify
For the Sunrise Movement’s D.C. Hub, a Call to Support the Movement for Black Lives
Why the proposed TikTok ban is more about politics than privacy, according to experts
Nearly 400 USAID contract employees laid off in wake of Trump's 'stop work' order
Charlie Sheen and Denise Richards' Daughter Sami Clarifies Her Job as Sex Worker
Chelsea Handler Trolls Horny Old Men Al Pacino, Robert De Niro and More Who Cannot Stop Procreating
After the Fukushima disaster, Japan swore to phase out nuclear power. But not anymore